PMCPA Code of Practice 2021

Advisory boards should only be held to enable companies to answer legitimate business questions to which they do not know or have the expertise in-house to answer.

So what?

The most important step in the development of the advisory board is establishing a clear need for the meeting. This should include the areas upon which advice is required and the questions that will be posed to the advisory board to elicit this advice.

LCW will develop:

  • Concept templates
  • Advisory briefing documents for Chair/advisors
  • Identification of advisors in partnership with client team

LCW meeting management:

  • All aspects of invitation process and retention campaign
  • Agenda planning
  • Venue identification
  • Advisor management
  • Full meeting management
  • Advisory board report
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