The Brief

Create a hybrid opportunity for a multi-disciplinary audience across three interconnecting therapy areas to receive an update on current guidelines and share case studies on best practice. Ensure key brand messages are delivered and discussion is encouraged throughout.

The Challenge

Ensuring the appropriate mix of target HCPs prioritised the time to join the face-to-face meeting. Create an interactive virtual opportunity for a wider audience to access the key sessions. Involve and empower the field force to use the meeting to run their own activities and follow-up with engaged customers.

The Solution

LCW developed a programme which included a dynamic mix of international experts and relevant topics to drive attendance. Workshop streams to suit each therapy area included.

Central London venue sourced with technical capability to enable two-way broadcast to multiple locations.

Field force encouraged to set up satellite spoke meetings in hard-to-reach locations.

Full omnichannel delegate acquisition campaign created and executed.

The Outcome

  • Target customers attended central London meeting
  • Virtual cohort interacted successfully throughout live streamed sessions
  • Key brand messages delivered succinctly by expert faculty
  • 99% of customers considered ‘promoters’ as measured by evaluation at end of meeting
  • Field force access increased by creating follow-up opportunities with new materials and blended learning programme

Meetings create the perfect ‘evergreen’ activity


Continually track progress of impact and customer experience


Post-meeting summary distributed to all registered delegates

Dedicated marketing plan to reach target customers

Repurposing meetings as on-demand virtual meetings across different channels

Additional content creation with KOLs

Key question videos produced into blended learning programme

Field force materials for customer follow up


Deliver right message to right customer at the right time

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