The Brief
Create a hybrid opportunity for a multi-disciplinary audience across three interconnecting therapy areas to receive an update on current guidelines and share case studies on best practice. Ensure key brand messages are delivered and discussion is encouraged throughout.
The Challenge
Ensuring the appropriate mix of target HCPs prioritised the time to join the face-to-face meeting. Create an interactive virtual opportunity for a wider audience to access the key sessions. Involve and empower the field force to use the meeting to run their own activities and follow-up with engaged customers.
The Solution
LCW developed a programme which included a dynamic mix of international experts and relevant topics to drive attendance. Workshop streams to suit each therapy area included.
Central London venue sourced with technical capability to enable two-way broadcast to multiple locations.
Field force encouraged to set up satellite spoke meetings in hard-to-reach locations.
Full omnichannel delegate acquisition campaign created and executed.
